Last refreshed Apr 28, 2026

124m² riad for sale in Assouel, Marrakech — Underpriced, Guesthouse

Independent intelligence profile for this guesthouse / maison d'hôtes riad in Assouel, Marrakech. Asking 2 800 000 MAD (22 581 MAD/m²), positioning: underpriced.

Riad investment snapshot

Asking price: $280,560
Price per m²: $2,263/m²Underpriced
Bedrooms: 4
Built surface: 124 m²
Best use: GuesthouseStrong hospitality fit
Renovation class: Light refresh
Execution difficulty: Easy
Estimated capex: $12,425 – $31,062mid $21,743
Assouel benchmark: $2,735/m²median price/m²

This 4-bedroom riad in Assouel (124 m² built) is listed at $280,560 ($2,263/m²). RiadIntel classifies it as underpriced relative to the Assouel median of $2,735/m². It is best operated as a guesthouse with a light refresh renovation profile and easy execution.

Property facts

floors1

bedrooms4

bathrooms1

roomCount5

landSurfaceM2124

builtSurfaceM2124

Pricing

Asking price$280,560

Price per m²—Underpriced

Fair value band

Min—

Mid—

Max—

Best use

PrimaryGuesthouse

Secondary—

HospitalityStrong

Commercial scaleMedium

Execution & capex

RenovationLight refresh

Legal frictionLow

Difficulty—

Market context

Sample size6comparable riads

Median / m²$2,735

p25 / m²$2,349

p75 / m²$4,745

Benchmark confidence: 60%

Media

Investment analysis

At $2,263/m², the asking price sits below the Assouel median of $2,735/m² (n=6). RiadIntel's fair-value band for the property is $291,232 – $588,384. Best operated as a guesthouse with a strong hospitality fit at medium commercial scale. Execution carries a light refresh renovation profile, easy execution complexity, low legal friction, estimated capex of $12,425 – $31,062.

Asking $2,263/m² (underpriced)
Assouel median: $2,735/m²
Mid-point capex: $21,743
Best use: Guesthouse

Frequently asked questions

Is this riad in Assouel fairly priced?+

Riadata's pricing engine classifies this property as underpriced at 22 581 MAD/m².

What is the best use for this property?+

Best-fit usage is guesthouse / maison d'hôtes based on layout, scale, and execution profile.

What renovation effort should I expect?+

Estimated renovation class: light refresh, with low execution difficulty.

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Based on 277 tracked riad listings across Marrakech Medina (2024–2026).