Cómo analizamos los riads
Una mirada transparente a cómo RiadIntel evalúa el posicionamiento de precios, estima el coste de renovación y analiza el potencial de inversión de cada riad.
Price Positioning
Every asking price is benchmarked against district-level comparable transactions and per-m² medians. We label each property as underpriced, fair, or ambitious based on where it falls relative to the distribution.
| Label | Definition |
|---|---|
| Underpriced | Asking price sits below the district's P25 per-m² threshold |
| Fair | Asking price falls within the P25–P75 interquartile range |
| Ambitious | Asking price exceeds the district P75 — requires strong justification |
The fair-value band is the engine's estimate of a reasonable price range for the property given its size, district, condition signals, and comparable depth. It is not a valuation — it is a screening signal.
Execution & Capex
A low asking price is only attractive if renovation cost is manageable. We estimate capex based on the property's stated condition, surface area, and structural complexity signals extracted from the listing.
| Renovation Class | Typical Scope |
|---|---|
| Light | Cosmetic refresh — paint, fixtures, finishes. Typically <300k MAD. |
| Moderate | Plumbing, electrical, partial structural. 300k–800k MAD range. |
| Heavy | Full structural rehabilitation, riad court restoration. 800k MAD+ |
| Gut Renovation | Complete strip-out. Reserved for listed shells or severe disrepair. |
Capex bands are intentionally wide — renovation cost in the Medina depends heavily on contractor access, material sourcing logistics, and permit timelines. Treat the mid-point as a planning figure and the high end as a stress-test.
Yield & Revenue Estimation
Gross yield is estimated where STR (short-term rental) zone data is available. We use a zone-based model: RevPAR or ADR × occupancy data for the district is scaled to the property's room count, adjusted for operational efficiency.
- ·Revenue basis: RevPAR (preferred) or ADR × occupancy rate, depending on data availability for the zone
- ·Scale adjustment: a fixed efficiency factor (typically 75–85%) applied to account for owner-operated vs. professional management gaps
- ·Gross yield: estimated annual revenue ÷ total investment (asking price + mid-point capex)
- ·Confidence tiers: High (direct zone data), Medium (adjacent zone extrapolation)
Yield estimates are gross, pre-tax, and pre-debt-service. They do not account for operating costs (staff, maintenance, OTA commissions, utilities), which typically run 30–45% of gross revenue for hospitality use cases.
Data Coverage
RiadIntel tracks 277+ riad listings across Marrakech Medina over the period 2024–2026. Coverage spans all major districts of the historic Medina.
- ·Listing data sourced from public marketplaces and aggregated via automated monitoring
- ·District benchmarks derived from active and recently-transacted listings (not historical sale records)
- ·STR zone data sourced from publicly available short-term rental market reports
- ·Deal evaluations are recomputed as new comparable data enters the database
Limitations & Disclaimers
RiadIntel provides investment intelligence for screening purposes only. Nothing on this platform constitutes financial advice, a property valuation, or a recommendation to buy or sell.
- ·Price benchmarks reflect listed asking prices, not confirmed sale prices — the Marrakech Medina market has limited public transaction records
- ·Capex estimates are model-based and cannot substitute for an on-site survey by a qualified architect or contractor
- ·Yield estimates assume a functioning STR operation and do not account for regulatory, licensing, or operational risks
- ·Title, legal status, and co-ownership structures are not assessed — always verify title with a Moroccan notary
- ·Market conditions can change materially; data freshness varies by district and listing source
RiadIntel methodology v2 · Updated 2024–2026 · 277+ listings tracked